Shane Jones

Creator & Designer of Jonesea

Q&A with Jonesea

Q: Who is Jonesea? Tell us a little bit about yourself.

AHi, I am Shane Jones, the creator and designer behind Jonesea. I grew up in Orange County, California where I spent most of my time surfing, skating, and taking photos of my friends. As a grom, I was immersed in the surf culture because the beach was like my second home. Surfing became my outlet and a way to express myself. I was inspired by the lifestyle, and decided to create Jonesea. I wanted to pay homage to the craftsman surfers that paved the way to make surfing what it is today.

Q: When did you start surfing?

A: I've been surfing for 35 years. I started when I was 5 years old.

Q: How has surfing inspired you?

A: Surfing has inspired me to live the healthiest lifestyle I can. It gives me a feeling of freedom and allows me to express myself in the purest form possible. Without surfing there would be no Jonesea.

Q: How long have you been making wetsuits, and how did you learn?

A: I have been making wetsuits for 16 years. When I first started making wetsuits I had no idea what I was doing. I was pretty much forced into a position where I had to teach myself everything. From pattern making, cutting, glueing, stitching, and silk screening - I spent thousands of hours mastering my techniques. My very first wetsuit took me 5 days to complete. Now I can build 20 wetsuits in 2 days. It's a trip to think I've made over 10,000 suits in my wetsuit building career.

Q: What inspired you to start Jonesea, and how did it happen?

A: I was motivated by a void in the market to create wetsuits that were made by a surfer for surfers. As a waterman I wanted a product that was made by someone who understood what a surfer needed in the water.

Q: What has been your biggest challenge you face as a business owner?

A: I would say one of my biggest challenges has been learning how to manage and run my business alone. My typical work week ranges from 80-100 hours, so my free time is very limited. I am one man playing many different roles, but the future of Jonesea bring on many new and exciting changes.

Q: What has been you favorite thing about Jonesea?

A: My favorite thing about what I do is being able to create a product that anyone can enjoy in and out of the water. Whether they are surfing, swimming, or just wanting something unique and stylish - I create something for everyone.

Q: What is something that Jonesea is striving to do for the future?

A: I'm always looking for new ways to streamline my process and improve my product. One of my goals is to find greener solutions to produce the cleanest wetsuits on earth. I have a lot of new and exciting things in the works and cannot wait to share with you all!